Erik Nitsche was born in Naursanne, Switzerland. His family was very open minded towards art, this being that both his father and grandfather were well-known photographers and they had friends like the artist Paul Klee that was very close to the family.
He studied a the Kunstgewerbeschule in Munich. He graduated in early 1930s' and started working in Cologne, Germany. He was later hired by Maximilien vox in Paris. There, he did illustrations for magazines and newspapers.
Nitche then left for the United States. He started his work in Hollywood, making movie set designs for musicals. He didn't stay there long and left for New York.
In New York, he worked as a freelance graphic artist for major american fashion magazines. Some of these were LIFE, LOOK and VANITY FAIR.
in 1940, the people behind Air Tech and Air News magazines asked him to become an art director for their magazines. These were specialized technical magazines with charts and graphs, mostly about aerodynamics and hydraulic systems.
in 1940, the people behind Air Tech and Air News magazines asked him to become an art director for their magazines. These were specialized technical magazines with charts and graphs, mostly about aerodynamics and hydraulic systems.
He was very productive in the 1940s', working for a large number of clients as an art-director. In 1948, he became an art director for Mademoiselle magazine for a couple of issues before Bradbury Thompson took over later
Nitsche was restless and called himself a 'nomad'. This was because he could never keep a job for very long.
He later got involved in the Gotham agency. He was assigned as art director in 1955 and could build the company's image the way he wanted.
He was working for General Dynamics when they were working on the first atomic submarine. Nitsche was given very few information on how the submarine would look like and had to give it his own touch. He made it look nothing like a killing machine and rather as a progressive tool in peacekeeping. That was the start of all General Dynamics products.
Nitche built himself a total corporate identity between 1955 and 1960. This included advertisements posters, brochures, annual reports and a book called 'Dynamic America', a 420-page book about the company history.
When he decided to finished his career he moved to Munich. He kept designing stamps and record sleeves. This stopped in 1995 when he was diagnosed with fatal illness which took away his health and strength. He died on November 10, 1998.
His work spoke for itself in fact he once said "preferred to the the work, not talk about it." Even though he was not a big part of it, he did play a role in Modernism. He always followed his own intuition and for this, he did not take on the Swiss international style because it felt too cold and distant. Saying this, his work did resemble the Swiss style but his classic typography distanced it from it. This might have caused his absence in the Hall of Fame.
Nitsche was restless and called himself a 'nomad'. This was because he could never keep a job for very long.
He later got involved in the Gotham agency. He was assigned as art director in 1955 and could build the company's image the way he wanted.
He was working for General Dynamics when they were working on the first atomic submarine. Nitsche was given very few information on how the submarine would look like and had to give it his own touch. He made it look nothing like a killing machine and rather as a progressive tool in peacekeeping. That was the start of all General Dynamics products.
Nitche built himself a total corporate identity between 1955 and 1960. This included advertisements posters, brochures, annual reports and a book called 'Dynamic America', a 420-page book about the company history.
When he decided to finished his career he moved to Munich. He kept designing stamps and record sleeves. This stopped in 1995 when he was diagnosed with fatal illness which took away his health and strength. He died on November 10, 1998.
His work spoke for itself in fact he once said "preferred to the the work, not talk about it." Even though he was not a big part of it, he did play a role in Modernism. He always followed his own intuition and for this, he did not take on the Swiss international style because it felt too cold and distant. Saying this, his work did resemble the Swiss style but his classic typography distanced it from it. This might have caused his absence in the Hall of Fame.
information from: Erik Nitsche - iconofgraphics.com. 2013. Erik Nitsche - iconofgraphics.com. [ONLINE] Available at: http://www.iconofgraphics.com/Erik-Nitsche/. [Accessed 15 May 2013].
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